Welcome

The Insumer Model, coined by Douglas C. Borthwick, merges investors and consumers into "insumers" through digital securities, transforming passive buyers into active stakeholders.

It leverages tokenization to provide brands with rich customer data for targeted marketing, boost participation, and establish real-time feedback loops between companies and their communities.

Insumers hold equity in beloved brands via digital wallets, unlocking perks like investor discounts at checkout and influencing decisions, fostering loyalty, innovation, and economic inclusion.